How to Franchise: Fruitas

Consumers these days are looking for more stores offering food and beverages that can support a healthy lifestyle. The proliferation of fruit juice stands is a testament to this growing industry in the Philippines. If you’re interested to franchise one of the most popular food carts in the country, read on to learn about the Fruitas franchise.

About Fruitas

“Fruitas (Fresh from Babot’s Farm)” is one of the many brands under Fruitas Holdings, Inc. (FHI). It offers a variety of shakes, smoothies, and juices made out of fresh fruits. Its parent company FHI has been providing fresh and affordable products mainly catering to the middle class.

The first Fruitas stall was established in 2002 at SM Manila. Capitalizing on the success of this fruit juice business, the company ventured into other similar businesses. FHI’s portfolio has now grown to around 20 brands, with more than 800 store outlets located all around the Philippines.

Aside from Fruitas, the company owns and markets other food and beverage stands such as Buko Loco, De Original Jamaican Pattie Shop, Juice Avenue, Johnn Lemon, Black Pearl, Buko ni Fruitas, and Fruitas Ice Candy, among others.

Some of Fruitas’ product offerings include:

One-Fruit Shakes (Flavors: Banana, Mango, Pineapple, Sweet Corn, Melon, Lychee, Apple, Carrot) – Price ranges from P49.00 to P119.00
Two-Fruit Smoothies (Flavors: Melon & Mango, Mango & Banana, Pineapple & Mango, Mango & Apple, Mango & Carrot) – Price ranges from P49.00 to P119.00
Four Seasons (Flavors: Spring, Summer, Winter, Autumn) – Price ranges from P100.00 to P170.00
Dessert Shakes (Flavors: Mango Graham, Mango Caramel) – Price: P89.00
Fruitas 100% Pure Buko Juice – Price ranges from P45.00 to P55.00
Ready to Drink Juices (Flavors: Calamansi, Dalandan, Guyabano)- Price: P35.00

Franchise Fee and Return on Investment

How much do you need to franchise Fruitas? According to the company, the franchise fee of Fruitas ranges from Php 300,000 to Php 1.5 Million depending on the food cart type.

Franchise inclusions are as follows:

Standard Cart (3-4 sq. meter) or Counter (6 sq. meter maximum)
Basic equipment, wares, utensils
Initial inventory good for 2-3 days
Use of propriety marks and trade name
Complete documents and business permits
Marketing materials (flyers, tarpaulins, menu, loyalty card, etc.)
Manpower assistance
2 sets of uniform (6 polo shirts, 4 aprons, 2 visors, 2 hairnets)
Sourcing, hiring and orientation of manpower
Franchise orientation
Comprehensive franchise manual kit
Grand opening assistance

The franchise agreement also provides for a minimum of 10 days training and evaluation to be attended by the franchisee’s service crew.

The franchise contract is one (1) year but may be renewed depending on the performance of the Fruitas food cart.

In terms of return on investment (ROI), according to the company, the payback period is typically 18 to 20 months. This, of course, would highly depend on a store’s location and its management and marketing strategies.

Franchise Application

To begin application, applicants must accomplish the franchise application form which can be found at FHI’s official website (www.fruitasholdings.com).

You will also need to submit the following documents, together with your online application form: