How to Franchise: Lydia’s Lechon

What is this mouthwatering icon in Philippine festivities that can be described as “malutong”, “masarap”, and “masaya” (crispy, tasty, happy)?

Did you say Lechon? Right indeed!

Amidst the myriad of lechon (roasted pig) stores in the Philippines, you might find this one interesting as it is the biggest lechon outlet in the country: Lydia’s Lechon.

Read on to find out more information about how to franchise Lydia’s Lechon.

About Lydia’s Lechon

Who would have thought that a P500 capital for a stall back in 1965 is the humble beginning of something as grand as Lydia’s Lechon?

The couple Lydia and Benigno de Roca opened their first lechonan near Our Lady of Sorrows Church in Baclaran, Pasay City. The parishioners loved their Cebu-style lechon thus, spreading the good word around the community.

Its tasty and crispy lechon became a hit in the 1970’s to an elite group of hotels in the country which includes Hyatt and Sulo hotels. It was in 1986 when the first self-service restaurant opened in Roxas Boulevard featuring its new product –  boneless lechon with stuffed seafood paella.

What was originally a closed family corporation has opened its door for franchising in 2005. At present, Lydia’s Lechon has over 28 branches in Metro Manila, Cavite, and Pampanga.

Franchising Packages

You can choose among the three franchise package options they offer:

  • Free Standing with a minimum space requirement of 120 square meters with an investment of P7 million, inclusive of the franchise fee of P1 million
  • Food Court that requires a minimum space of 24 square meters and is available for P3 million, including the franchise fee of P500,000
  • Kiosk that measures an area of 8 square meters at a total investment of P750,000, inclusive of the franchise fee of P200,000

Franchise Inclusions

Lydia’s Lechon Core Support Group provides assistance from site acceptance to training to marketing support in just a phone call away.

Aside from these industry-compliant support, you can also be advantageous with these inclusions

  • Use of Trade Name and Proprietary Marks
  • Procurement Program
  • Opening Assistance
  • Operations Manual on Loan
  • Research and Development and Business Updates

Franchising Requirements

Being an established name as it is now in the food industry, Lydia’s Lechon is aggressive in expanding its brand.

It is particular in the location that a franchisee prefers, that’s why a prospective franchisee must submit the proposed site of business. In addition, a completely filled-up Franchise Application Form together with the letter of intent must be mailed to this address:

Lydia’s Lechon

49 Don A. Roces Corner Scout Reyes

Brgy. Laging Handa, Quezon City

The franchisee is also responsible for the store construction, restaurant equipment, tools, and supplies.

Franchising Contact Details

You can get in touch with their marketing professionals through these following information:

Telephone Number: (02) 9391221 / 9394665

Fax Number: (02) 9359165

Email Address:

For other potential franchising investments, visit this link: Complete list of Philippine companies available for Franchising

Information and Image Sources: Franchise Manila, Franchise Business Philippines, Food Cart Franchise Philippines, Pinoy Entrepreneur, Franchise Guide,, Official Company Website

About the Author

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