How to Franchise: Mister Donut in the Philippines

Looking to franchise Mister Donut in the Philippines?

Here are the information you need to begin your own Mister Donut franchise, including franchise fee, application details, and contact information.

About Mister Donut

In 1955, American Harry Winokur began selling doughnuts in Boston, Massachusetts. The Mister Donut business became popular that others began to crave for a piece of the business.

As a result, Mister Donut went into franchising — selling franchises to entrepreneurs. Mister Donut eventually began rapid expansion resulting in the opening of several hundred stores across the USA and Canada. In 1970, food company International Multifoods Corp. acquired Mister Donut and its franchising concept from the Mister Donut’s founder. Then in 1983, Duskin Co. Ltd. of Japan acquired the sales and trademark rights for Asia from Mister Donut America. This paved the way for the introduction of Mister Donut, not only in Japan, but even in other countries including the Philippines. Mister Donut started its first store in the Philippines in 1982.

In 1990, Mister Donut in the U.S. was acquired by Allied-Lyons, also the owner of Dunkin’ Donuts, and all Mister Donut shops were given the option to change their name to Dunkin’ Donuts. As of 2017, only one Mister Donut outlet remains in the U.S. Meanwhile, in Asia, Japan-based Duskin Co., Ltd. continues to operate Mister Donut franchises in Japan, China, Taiwan, South Korea, Thailand, Indonesia, Malaysia, and the Philippines.

Franchise Fee and Total Investment

In the Philippines, the Mister Donut franchise fee is P50,000.

Apart from this fee, franchisees also have to pay the following cost depending on the store type:

• Cart: P200,000 to P300,000
• Take-out Booth: minimum of P400,000
• Dine-In: minimum of P650,000

The franchise cost already includes the cart, equipment, small wares, POS tablet, and two (2) sets of crew uniform.

Franchise Term and Payback Period

The franchise investment is valid for 2 years, non-refundable and non-transferable, but renewable depending on the performance of the franchise.

According to the company, the expected payback period of the franchise investment is:

• For Carts: 8 months
• For Dine-In: 12 to 24 months

Frequently Asked Questions

Here are additional information about how to franchise Mister Donut in the Philippines, taken from the Franchising FAQ section of the Mister Donut website.

What is a suitable location for a Mister Donut outlet?

Heavy pedestrian foot traffic locations are valid choices for a Mister Donut outlet. Examples of which are jeepney, tricycle and bus terminals, public markets, shopping malls, groceries, school canteens, churches, lobbies of office buildings, etc.

Is the Franchise Term renewable?

Yes, franchisees of good standing may renew their Mister Donut franchise license for P50,000 for another two (2)-year term. If the franchisee decides to terminate the franchise agreement, the investment is non-refundable, except for the security deposit.

Does Mister Donut grant territorial or area exclusivity?

No, Mister Donut Philippines does not grant territorial exclusivity. New shops may be placed where customers are not yet served.

Application Requirements

Applicants need to submit a duly signed Letter of Intent addressed to the Franchise Management Department (fms@misterdonut.ph) containing the following information:

• Applicant’s interest to be a franchisee of Mister Donut
• Applicant’s address, contact numbers and e-mail
• Proposed location address and vicinity map
• Site pictures

Contact Details

Got additional questions or concerns about this franchise? Contact Mister Donut at:

Address: Ramcar Center, 80-82 Roces Ave., Quezon City

Telephone / Cellphone Numbers: +632-3701236 ; +639178896016

E-mail: fms@misterdonut.ph

Looking for other franchising opportunities in the food business? View our Complete list of Philippine companies available for Franchising

Information and Image Source: Official Company Website