How to Franchise: FamilyMart in the Philippines

Do you want to franchise your own FamilyMart convenience store?

We’re going to make it convenient for you so read below to learn how much the franchise fee is, the franchise application steps, and who to contact to start your own franchise of FamilyMart.

About FamilyMart

franchise-logo-family-martFamilyMart is a Japanese convenience store chain that started in Japan on September 1, 1981. It is owned and managed by FamilyMart Company Ltd.

In the Philippines, FamilyMart is owned by Philippine FamilyMart CVS. This company is a joint venture of four companies, including the original FamilyMart parent company from Japan, Itochu Corp., Rustan’s SSI Group Inc., and Ayala Land Inc (ALI).

FamilyMart opened its first store in the Philippines on April 2013 and now has 65 branches, with a target to reach 100 by year-end. The company plans to open 700-800 stores nationwide by 2018.

Franchise Fee and Total Investment

The franchise fee of a Family Mart outlet ranges from P4 million to P8 million depending on the store layout and location.

Estimated payback period of the franchise investment is said to be between four (4) and six (6) years.

Franchise Inclusions

The franchise package typically includes the following:

  • Operational rights of the store
  • Leasehold improvements
  • Equipment
  • Initial merchandise inventory
  • Contingency fee

Once approved, franchisees go through a four-week intensive training through a full-time program that involves classroom and hands-on in-store training.

FamilyMart’s franchise support not only includes set-up, store opening and staff training stages, but also includes assistance through various channels such as distribution center, computerized system, area manager’s assistance, system-wide marketing campaign, branding rights, and product development.

Franchisee Eligibility

  • At least 25 years old
  • College graduate
  • Capable of funding the investment through personal capacity or financing from any banking institution

Application Process

The franchise applicant undergoes a series of location market studies, reviews of contract, and interviews. Once approved, the franchise fee is paid and the training commences.

Contact Details

Have some more questions? Contact Family Mart at:

Office Address: G/F ALCO Bldg. 391 Sen. Gil J. Puyat Avenue, Makati, Metro Manila, Philippines

Telephone: 625-5701 to 03


You might be interested in other franchising opportunities: Complete list of Philippine companies available for Franchising

Information and Image Sources: BPI Family Ka-Negosyo, Rappler, Official company website

About the Author


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13 thoughts on “How to Franchise: FamilyMart in the Philippines”

  1. If people want to have an idea on the franchise application process for FamilyMart, I’d have to say that I’ve never experienced that much inconvenience, disrespect, lack of commitment and disorganization from any company I’ve spoken to – and this is from someone who has dealt personally with Globe Telecom.

    Unless you have ALOT of money to put into this venture (maybe 6-8 stores), I would not advise applying, or atleast do not commit to it fully and have something going on until they eventually reject your application without even having the decency to tell you why.

  2. Is there any main office of Family Mart here in cebu or contact number? Willing to franchise Family Mart for Leyte

  3. Hi
    I am vicknes from kuala lumpur Malaysia.
    I am very interest to setting up a Family mart store in one of main attraction location in Kuala Lumpur.
    May i know how and to whow i can contact to get more details about this.
    I am ready to meet and discuss further about this.
    Kindly please help me. Tq

  4. Good day!
    Naghahanap po ba kayo ng magandang Negosyo ? You can check our Facebook page for more business opportunity.

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