How to Franchise: Mrs. Fields Cookies

Are you craving for soft, chewy, and delicious Mrs. Fields’ cookies? Or are you more interested to find out how you can make money by franchising this store?

Check out useful information below about how to franchise, the franchise fee, and who to contact so you can begin your own Mrs. Fields’ franchise business.

About Mrs. Fields’ Cookies

franchise-logo-mrs-fieldsDebbie Fields started Mrs. Fields Cookies in 1977 in Palo, Alto, California. Her goal back then was to make people happy with her homemade chocolate chip cookies. Little did she know that her one-of-a-kind cookie recipe would launch her into a worldwide celebrity and make her company a globally known maker of cookies and baked goods.

Mrs. Fields Cookies came to the Philippines in 1994. By 2007, Cookie Cafe Franchise System, Inc. became its Master Franchisor in the country. From just one store, the franchise has grown to dozens of outlets nationwide serving oven-fresh premium baked goods with an extended line of gifting items, beverages, and other refreshments.

Franchise Fee and Store Models

In the Philippines, a franchise of Mrs. Fields can be in the form of a “Cookie Cafe” or a “Kiosk.”

1. Mrs. Fields Cookie Cafe

Mrs. Fields Cookie Café is a Specialty Gift Shop that offers core bakes (cookies, brownies, and muffins), a select range of pastries and beverage, gifting items, as well as pre-packed products perfect for the take home and dine-in market. This store has the options to install a bar table and/or two square tables.

The franchise fee for a Mrs. Fields Cookie Cafe is P1.1 Million. According to the company, the payback period (or the time you can recover your total investment) for this store type is around 2 to 2.5 years.

2. Mrs. Fields Kiosk

The second type of Mrs. Fields’ franchise store is the Kiosk, a premium gift shop that carries a wide array of Mrs. Fields’ well-known treats of cookies, muffins, brownies and gifting items ideal for take-home markets.

The franchise fee for a Mrs. Fields Kiosk is P750,000. Payback period for this particular type of store is expected to be around 2 to 2.8 years.

Standard Package Inclusions

A Mrs. Fields franchise in the Philippines includes the following package benefits:

  • Store Location Assistance
  • Store Design & Planning
  • Construction
  • Equipment and Wares
  • Initial Stocks and Supplies
  • Marketing Collaterals
  • Training of Franchisees
  • Personnel screening and training for the 1st batch of store employees

Franchise Fee of Mrs. Fields in International Markets

If you are looking to franchise Mrs. Fields in other countries, here are 3 store model options with their corresponding franchise fee and investment cost.

1. Counter Service

Ideal for various locations including malls, outlet centers, lifestyle centers and high volume captive urban locations. The store size should be around 500 to 1,000 sq. ft.

The Franchise Fee is $35,000 but the total investment may range from $251,995 to $410,500.

2. Kiosk

blankThis store option is a turnkey, low maintenance construction project. The space and store size requirement is 30 to 250 square feet.

The Franchise Fee for this model is $35,000 but the total investment cost may range from 166,806 to $223,640.

3. Non-Traditional

blankThis store type is flexible and may be used in airports, travel plazas, convenience stores, hospitals, and universities, among others.

Depending on the venue, the Franchise Fee could range from $5,000 to $15,000. The total investment, however, could go from $15,000 to $175,000.

Franchising Contact Details in the Philippines

Office Address: UPRC Building 1, 2230 Don Chino Roces Ave. Makati City

Telephone: +632-5013037


blankView other franchising opportunities here: Complete list of Philippine companies available for Franchising

Information and Image Credits: BPI Family Ka-Negosyo, Philippine Franchise Association (PFA), Association of Filipino Franchisers Inc. (AFFI), Official company website

About the Author


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