How to Franchise: Goldilocks Bakeshop

With the words “Gold” and “Luck” put together, there’s more to this brand than a fairy tale character inspired name.

Read on to know what to do if you’re interested to own your own Goldilocks franchise.

About Goldilocks

Goldilocks has established to become a Filipino household name when it comes to cakes and breads. What started as a family business of homemade sweets in 1966 that grew to become a small bakeshop in Pasong Tamo in Makati is now an international brand of baked goods and traditional Filipino dishes. To date, there are more than 500 stores worldwide with two-thirds of these stores as franchises.

Goldilocks’ line of products include breads, occasion cakes, pastries and pies, sweets, signature dishes, combo meals, desserts, and Pinoydeli or the packaged product, ready-to-eat Pinoy classic dishes.

Franchise Fee and Franchising Packages

Goldilocks offers two types of packages to potential franchisees:

  1. Bakeshop

Investing in a Goldilocks bakeshop requires a franchise fee of P800,000 and total investment cost of around P6 Million to P8 Million. The store size must range from 40 square meters to 80 square meters.

2. Full Store (Bakeshop and Foodshop)

Total estimated investment for a Goldilocks full store is between P13 Million and P15 Million, including the franchise fee of P1.2 Million. The store should measure 170 square meters to 200 square meters.

Take note that the quoted investment costs may vary depending on the location, store size, store type, and market type. The fees also do not include 12% VAT yet.

Franchise Inclusions

The Franchise Fee investment already includes the following:

  • Project Management Fee
  • Leasehold Improvements
  • Operating Equipment
  • Collateral
  • POS (Point of Sales with Hardware Package)
  • Refrigerated Delivery Truck

For the delivery service, Goldilocks’ Go Delivery is only available in Metro Manila and Rizal area.

Free training will be provided to the initial batch of store hires including the Managing Director, management team, and the crew. A Goldilocks Operations Manual will also be given to the franchisee and updated as needed.

For the recruitment of personnel, the company provides assistance free of charge to screen and test the pioneer store team.

Franchising Contract and Other Fees

The Goldilocks franchise term lasts for eight years and is renewable.

Every month, a Royalty Fee of 4% of total monthly gross sales for the Bakeshop and 8% for the Full Store and an Advertising Fee of 3% for all stores are to be settled.

Succeeding training and recruitment costs will be charged to the franchisee too.

Application Requirements

Interested franchisees must secure the following when applying for a franchise:

  • Letter of Intent  with proposed site and initial market study addressed to the Franchise Relations Manager
  • Vicinity Map of Site
  • Completed Goldilocks Franchise Application Form

Mail or send the following to:


Franchise Relations Department

439 Shaw Boulevard

Mandaluyong City,1550

Application Processing Procedures

The following shows the step-by-step processing of the franchise application:

  1. Initial meeting with applicant to discuss the concept of franchising and the Goldilocks Franchise
  2. First Interview with the applicant
  3. Background check
  4. Site evaluation
  5. Interview with the Vice-President (if there are no issues regarding the applicant and the site)
  6. Final decision of Management on the franchise application and the site

Goldilocks Franchising Contact Details

Still have questions? You may inquire through:

Lin E. Deres

Franchise Relations Manager

Email Address:

Telephone Number: (02) 5354357


Click on this link to see other franchise opportunities: Complete list of Philippine companies available for Franchising

Information and Image Sources: Official Company Website,, Trip Advisor, Entrepreneur Philippines

About the Author


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