How to Franchise: Adobo Connection

Without a doubt, Filipinos no matter where they are around the globe, love to eat adobo! And if you’re craving for one right now, Adobo Connection is the place to be.

Maybe you want to have your own franchise of Adobo Connection too? Learn more about their franchising details below.

About Adobo Connection

Adobo Connection, established by two Harvard Business School graduates, is a chain of restaurants specializing in serving a variety of adobos and other Filipino meals. The company is backed by a team of experienced fast food and casual dining professionals and chefs.

It was in November 2010 when the first store was opened by the same team who won the Best Foreign Franchise in the 2009 Entrepreneur Franchising Awards.

Adobo Connection offers not just adobo specialties but other Pinoy dishes as well, such as Sizzling Sisig, Kare-Kare, and Gising-Gising, and meryenda specials like Fried Adobo Pao, Adobo Spaghetti, and Arroz Caldo.

Franchise Fees and Total Investment

The Franchise Fee needed to open an Adobo Connection restaurant is P650,000 while continuing fees are 5% of sales, which consists of 2.5% Royalties and 2.5% Marketing Fund.

Depending on the size and location of the restaurant, the total franchise investment required, including the franchise fee, may range from P2 Million to P5 Million.

The initial franchise duration is 5 years. According to Adobo Connection, the average payback period for the franchise is 24 months.

Franchise Package

The 5-year franchise fee includes the following benefits:

  1. Site procurement assistance

2. Initial recruitment and training for the whole team

3. Operations Manuals

4. Store design assistance

5. Opening team support

Furthermore, the continuing fees of 5% of sales include:

  1. Use of Adobo Connection logo, brand, and system

2. New menu offerings and Research & Development

3. Legal, HR, and Finance consultation

4. Continuous training

5. Graphic design for marketing and store designs

6. Quality control and audits

7. Inclusion in public relations and national marketing campaigns and efforts

Details of Operations

The usual timeline from contract signing to store opening is 6-12 weeks depending on size, condition of the location, and terms of the lessor.

Adobo Connection provides store design and construction project management and assistance to the franchisee. Choosing from the company’s accredited list of contractors is recommended. However, if the franchisee opts to choose his own contractor, he may do so provided the contractor complies with the franchisor’s accreditation standards.

In terms of manpower, the company will assist the franchisee in hiring and training staff. All staff are considered employed by the franchisee.

Contact Information

For more franchising information, contact Adobo Connection at:

Unit 902 Jollibee Center, San Miguel Avenue,

Looking to franchise a food cart, restaurant, or food business? See our Complete list of Philippine companies available for Franchising


Information and Photo Sources: Official Company Website (, Adobo Connection Facebook page, and BPI Family Ka-Negosyo

About the Author


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