How to Franchise: Jipangyi Korean Ice Cream Food Cart

Beat the summer heat by franchising your Jipangyi Korean Ice Cream food cart today! Find out more franchising details about Jipangyi below.

About Jipangyi

Jipangyi means “cane” in Korean. It is a Korean traditional snack made of ice cream and puffed rice or corn made into a long and thin stick shaped like the letter “J”.

Jay Ong, the owner of Happy Recipe Food Enterprises, was in South Korea when he found out about this popular street food cart: Jipangyi Seoul Cane Ice Cream. He knew that it would be a big hit back home which is why he decided to bring the concept to the Philippines.

Ong, however, faced a challenge: the standard price was around P120 per cone in Singapore, Hong Kong, and South Korea, which would be quite expensive for price-conscious Filipinos. To address the price problem, Ong recalibrated the product and managed to reduce the price down to only P35 per cone.

Jipangyi Seoul Cane Ice Cream prides itself as the “healthier” alternative to usual ice cream cones bought by Filipinos. “It’s a dessert and a snack in one,” Ong explains, saying that having a Jipangyi cone is like eating corn chips and ice cream at the same time.

Franchise Fee & Total Investment

Jipangyi offers two options to interested franchisees:

  1. Kiosk
  2. Cart

Both franchise types have the same price package and inclusions. They only differ in terms of space and portability. The suggested total business space is around 4 sqm.

There is no monthly royalty fee. The Total Franchise Fee Investment for both kiosk and and cart is around PHP 600,000, with a contract term of 3 years with continuation fee.

Investment Inclusions

Included in the franchise investment are the following benefits:

  • Trademark, name, and logo
  • Cart or Kiosk
  • Assistance with site evaluation
  • Operations Manual and Systems
  • Ice cream machine plus Accessories
  • Training
  • Initial Inventory
  • Opening Assistance
  • Marketing and Ongoing Support

Additional Contact Information

If you’re interested to franchise this food cart, you may contact the company through the details below.

Happy Recipe Food Enterprise

  • Address: 72 Matias St., Brgy. Paltok, San Francisco Del Monte, Q.C.
  • Email:
  • Telephone: (02) 351 3207
  • Mobile: 0917 500 9899 / 0315 300 7440

Interested to franchise other food carts in the Philippines? See this Complete list of Philippine companies available for Franchising


Information and Image Sources: Official Jipangyi Website,, and Entrepreneur magazine

About the Author


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