How to Franchise: Generika Drugstore

Looking to franchise a Generika Drugstore?

Here are relevant information that can help you understand how to franchise, how much you need and who to contact to start your own Generika Drugstore franchise.

About Generika Drugstore

franchise-logo-generika-druGenerika Drugstore was established in September 2003 to address the need for affordable medicines and promote the use of generic drugs in the context of high prices of medicines in the country. The company is a joint venture composed of the family of Teodoro and Rosalinda Ferrer and the family of Alexandra and Julien Bello.

The first office was in a small 2-bedroom apartment in Goodwill Village, Parañaque City. Progress was slow as none of the stockholders had a medical background, nor were familiar with the local drug industry and the retail business. Gradually, the company built the organization by hiring pharmacists and other key employees; contacted drug wholesalers and suppliers; formulated internal company policies and procedures; opened bank accounts and made first purchases of medicines and related products.

A major milestone came in May 2004 when the first Generika Drugstore outlet was opened in Montillano, Muntinlupa. More company-owned stores followed after. With 16 stores, the company took the next big step into franchising the Generika Drugstore business model in May 2008.

As of February 2013, Generika has a total of 350 stores nationwide.

Main Products and/or Services Offered

  • Generic medicines
  • Branded medicines
  • Galenicals
  • Consumer goods
  • Medical supplies
  • Cellphone loads
  • Globe BanKo
  • Libreng Konsulta
  • Mobile Laboratory test
  • Free Blood Pressure
  • Glucose, Uric and Cholesterol test

Franchise Fee

The Generika Drugstore franchise fee will depend on the size of the outlet store. Specifically, the franchise fee amount per type of drugstore is:

  • Standard Package – P150,000
  • Satellite Package – P50,000
  • Small Town Package – P50,000
  • Twin Store Package – P50,000
  • Drugstore Conversion – P100,000
  • Mini-Town Package – P30,000

Total Franchise Cost and Payback Period

Still, there are other costs that the franchisee will have to shell out to initially operate the drugstore. According to Generika, the total initial investment, including the franchise fee, may range from P650,000 to P1,300,000.

The payback period is said to be 1.5 to 2 years depending on location.

Standard Package Inclusions

  • Franchise Fee and Development Fund
  • Store Supplies
  • Computer Package
  • Retail Expert – POS system
  • Security Deposit
  • Initial Inventory

Contact Details

Contact Person: Mr. Edward T. Santos (Business Development Administrative Supervisor)

Office Address: DPI Bldg., 1st St. Cor. 2nd St., Cervantes Compound, KM. 17, West Service Road, Parañaque City

Telephone: +6328281818 loc. 161

Mobile Number: +639328447948



See also: Complete list of Philippine companies available for Franchising

Sources: BPI Family Ka-Negosyo, Philippine Franchise Association, Official company website

About the Author


Official SWIFT Code of BDO, BPI, Metrobank, Philippine banks

When sending cash remittances or wire transfer to a bank account in the Philippines (such as BDO, BPI, Metrobank, Landbank, DBP, etc.), you’ll surely need the SWIFT Code of the bank. Look no further because you can find all the SWIFT Codes you need in this list! Make sure you’re using the right bank code ... Read more

How to Waive your Credit Card Annual Fee (BDO, BPI, Metrobank, RCBC, Citibank, UnionBank)

Without a doubt, one of the most annoying fees that credit cardholders have to pay is the annual fee. Majority of cardholders are familiar with this fee and majority of us likely pay this grudgingly year after year after year. In the case of my credit card with BPI (Bank of the Philippine Islands), I’m ... Read more

Why Filipinos do not become business owners or entrepreneurs

For a majority of Filipinos, entrepreneurship does not seem to be a typical, expected path. This is not surprising, considering that in school, students are primarily taught to become employees after graduation. Students train for years to become staff workers, reporting to a supervisor, and just waiting to receive their wages or salaries every month. ... Read more

My experience investing in Mutual Funds in the Philippines

I started investing in mutual funds when I was 22 years old. As an Overseas Filipino Worker (OFW) then, I was fortunate to be able to save some money at that young age because of my work abroad. One time while I was on vacation in the Philippines, I saw a large billboard in EDSA ... Read more

Income Tax Tables in the Philippines (2022)

The Philippines’ new tax reform bill, known as TRAIN or Tax Reform for Acceleration and Inclusion, was signed into law on December 19, 2017 and its implementation began on January 1, 2018. What are the new income tax rates under the TRAIN law? How will TRAIN affect income taxes of individuals and corporations? How is the ... Read more

PSE Stocks Performance under each Philippine President (1987-2021)

Did you know that Philippine stocks were able to achieve an astounding growth of 800% in a span of 30 years? From 1987 until 2018, the Philippine Stock Exchange index (PSEi) rose from 1,000 points to a peak of 9,000 points — generating a return of 800% over 30 years. (The PSEi is an index ... Read more

SSL 2022: Salary Increases for Teachers, Nurses, Gov’t Employees

Good news to all government employees! There’s a new round of salary increases beginning January 1, 2022! Millions of employees of the Philippine government — including public school teachers, nurses and staff of government hospitals, and workers in local and national government agencies, etc. — will be getting an automatic salary adjustment this 2022 under ... Read more

PSE Trading Hours in 2022: What time open, when closed?

Before you take the plunge into stock trading and investing, make sure you understand what stocks are and how the Philippine Stock Exchange (PSE) operates. Unlike other investments that are relatively safe, stock trading is risky and loss of money is a possibility. So before you deep dive into the exciting world of stock trading, ... Read more

Price Floor and Price Ceiling of PSE Stocks

Trading bands in the PSE come in two forms: Price Ceiling, or the upper price limit, and Price Floor, or the lower price limit.

How to Use the PSE Board Lot Table

How much do you need to start trading stocks in the Philippine Stock Exchange (PSE)? How many shares of Globe Telecom (GLO), Ayala REIT Inc. (AREIT), DITO CME Holdings (DITO), or Megaworld (MEG) can you buy or sell at any given time? You probably don’t know it, but these questions can be answered by simply ... Read more

13 thoughts on “How to Franchise: Generika Drugstore”

  1. Hi. I am a licensed pharmacist, but non-practicing since our business is in education and retail. I am very much interested in franchising a Generika Drugstore in Iloilo, maybe in Tigbauan or in the city. I am also open to areas near my residence in San Juan.

    Thank you and hoping for your prompt reply.

    • Can I franchise even if i’m not a pharmacist? I have an existing general merchandise business, I want to add a pharmacy .

  2. Good day!! I`am interested to franchise generika can i avail of this even Im not a pharmacist? I want to avail drugstore conversion or the standard package hir in our town.

  3. Planning to franchise a Restaurant Business?
    Introducing BBQ Break by iFranchise!
    First in the Philippines na BBQ Franchise na may pinakamahabang BBQ-Isang METRO lang naman ang haba! ??
    Magandang negosyo sa pagsisimula ng ber months. Mag-Avail kana hangga’t mura at naka-PROMO pa kami baka magsisi ka sa huli
    Please Call 09156434638 or visit our FB Page
    #iFranchise #BBQBreak #PROMO #650K


Leave a Comment